How to approach communication about local renovation projects
In this online class of about 20 minutes we will give 10 recommendations for effective communication campaigns about local renovation advice, projects, and policy. These recommendations are meant for local governments, but can also be more broadly understood as good practices to communicate about renovations in general.
In a first part a short introduction will be given. In part 2 with recommendations 1-3 the focus will be on communicating the content of the message you should bring as a local government. Part 3 with recommendations 4-5 is about the brand policy of your local renovation project. Part 4 with the final 5 recommendations is focused on trajectory of the communication and its various channels to convince the target group. In the last part, you can find some useful documents and files.